Meet the Team

Meet the Organising Team!

Michael McErlain

Joint Managing Director. Michael has over 20 years experience in the Events business, starting as a sub contractor to other Event organisations and then as a Director organising his own Motor based Shows. Both Michael’s sons are involved in the Festival. Ben fulfilling the event’s graphic design requirements and Jeremy through his Company TEAM 777 as the Events Groundworks Contractor. Michael competes in both Hillclimb and Sprint events in his Ford Anglia. ​ He says: “ I organised my first car show in 1976...before my day job of building my Company took over, but being involved in the Construction Industry we again started to be involved in various Events which led us to become an Organiser of our own Events. I'm very pleased to be part of this team bringing the great new Motor Sport Festival to Yorkshire!”

Max Crosland

Joint Managing Director. Max is a former PLC director with experience in dealing with Local & National Government departments, particularly on planning and environmental matters, and currently runs an Energy & Minerals Consultancy. He has been a motor sport aficionado from childhood and has previously competed in rallies and sprints, with a strong current interest in classic sports cars and related events. He says: "The North is desperately short of quality motor sport events and our Festival will begin to rectify this - we're really excited about the event and working flat out to make it a great success and for it to become a regular fixture in fellow enthusiasts diaries"

Roger Lownsbrough

Commercial Director. Roger has had a long career in businesses of different sorts, and always enjoys a challenge. His emphasis is always on quality and delivering the best results possible for his clients. He tinkered around with club rallying when he was in his teens, but the bottom line is he just loves being around motor sport. He says: "It does seem that the South has a monopoly on this sort of event, but that is probably more to do with someone never really having grabbed the bull by the horns before. This event is a fantastic opportunity to snatch back some of the spotlight. There are so many car and bike enthusiasts around here with some beautiful motor cars and bikes to show off, this is a great event for everyone to get behind and make it a huge success."

Lotte Shaw

Event Coordinator. Lotte honed her in depth knowledge of events with a Yorkshire based car group handling Audi new car model launches including her personal favourite, the TT. She is a keen music fan attending many local festivals to keep abreast of the Yorkshire music scene. So, look out for some of Lotte’s “one’s to watch” bands in the entertainment marquee.

Tina Gage

Tina has over 25 years experience in Festival and Event hospitality industry within Derbyshire and Yorkshire. She has coordinated events from Clay Shoots to Street Events. We are pleased to welcome Tina into the team with her wealth of experience. Tina....”I’m delighted to be involved in the team with such an exciting new project and a first for Yorkshire.”

Media Team

The Tickety Boo Media Team are managing the social campaigns for the Festival. The team has 20 years experience working with Google and other marketing platforms. With strong ethical values to development and marketing Tickety Boo compliment our efforts to provide an environmentally friendly event.

Legal Notices

The Yorkshire Motorsport Festival Ltd is a wholly owned subsidiary of Holmfirth Motor Sport Festival Ltd. Registration Number 11844532.

Registered Office: 6 Broadfield Court, Broadfield Way, Sheffield, S8 0XF